Creating emotional connections with buyers through storytelling

How to create an emotional connection with buyers through storytelling Overwhelming research suggests that purchasing decisions are made with both logic and emotions in play. Therefore, your representation of a listing should not only consist of its key features and attributes, but the emotional triggers that will influence a buyer’s connection to a property. The…

How to make your listings appeal to renovators and investors

Marketing Listings to Renovators

Thanks to popular renovation shows and our low interest rate climate, house flipping and renovation investment is on the increase, with buyers careful to choose properties that will offer worthwhile returns for the least amount of effort and cost. So what makes a perfect flip or renovation investment property and how do you market the…

Copy Cat user Guide V 3.2

Updated Copy Cat User Guide v3.2

COPY CAT PHRASE FINDER USER GUIDE V3.2 NEW V3.2 – UPLOAD PROPERTY THUMBNAILS to assist in compiling listings NEW V3.2 – SEARCH ALL PHRASES – Enter a keyword to return ALL database phrases for that word, listed by category Download PDF User Guide v3.2

The influence of Ancient Principles on Modern Design: Vastu Shastra

For many property buyers in today’s multi-cultural society, the wrong shape or orientation of a building, or the rooms within it, could just be a deal-breaker. Property developers have begun to pay attention, catering to the growing demand for feng shui and vastu-compliant properties by incorporating some of the key principles into the structure of…