Top ‘most wanted’ features in a 21st century home (with examples)

Top ‘most wanted’ features in a 21st century home and ways to describe them

Top ‘most wanted’ features in a 21st century home (with examples) What do potential buyers look for in a 21st Century home? Whether it’s smart home technology, a media room, indoor/outdoor flow or a large garage with internal access, convenience and comfort is the key. The more demand there is for a particular feature, the…

How to Write Commercial Property Ads

How to Write Commercial Property Listings

TIPS FOR WRITING COMMERCIAL PROPERTY LISTINGS (WITH EXAMPLES) Would you like to see higher levels of engagement and better enquiries from your commercial property listings? In a competitive market the quality of your copy can be the difference between sealing a deal and missing out on a potential opportunity. When it comes to residential properties,…

Real Estate Ads - How to structure a property listing

How to Structure a Property Listing

Whether your real estate ads appear on your own website, a listings website, in a local newspaper or a real estate magazine, there are three core elements included: General Information, Photographs and Property Description. Each is explained in this post. In well-structured property listings there are also four parts. These four segments should build upon each other and link together seamlessly. Examples of Headlines, Scene Setters, Narrative & Descriptions and effective Call-To-Actions are provided…

Creating emotional connections with buyers through storytelling

How to create an emotional connection with buyers through storytelling Overwhelming research suggests that purchasing decisions are made with both logic and emotions in play. Therefore, your representation of a listing should not only consist of its key features and attributes, but the emotional triggers that will influence a buyer’s connection to a property. The…

How to make your listings appeal to renovators and investors

Marketing Listings to Renovators

Thanks to popular renovation shows and our low interest rate climate, house flipping and renovation investment is on the increase, with buyers careful to choose properties that will offer worthwhile returns for the least amount of effort and cost. So what makes a perfect flip or renovation investment property and how do you market the…

The influence of Ancient Principles on Modern Design: Vastu Shastra

For many property buyers in today’s multi-cultural society, the wrong shape or orientation of a building, or the rooms within it, could just be a deal-breaker. Property developers have begun to pay attention, catering to the growing demand for feng shui and vastu-compliant properties by incorporating some of the key principles into the structure of…