Your goal when writing a property description is to convey information clearly and concisely and to keep potential buyers engaged and interested. Transitions are connecting words or phrases that hold writing together, like glue.
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DetailsSelling houses with the help of Maslow In 1943, psychologist Abraham Maslow presented a theory of human motivation. His model, usually illustrated as a five-level pyramid, represents a set of universal human needs in the order in which those needs are generally fulfilled. He called it the Hierarchy of Needs. These needs progress upwards in…
DetailsTIPS FOR WRITING COMMERCIAL PROPERTY LISTINGS (WITH EXAMPLES) Would you like to see higher levels of engagement and better enquiries from your commercial property listings? In a competitive market the quality of your copy can be the difference between sealing a deal and missing out on a potential opportunity. When it comes to residential properties,…
DetailsWhether your real estate ads appear on your own website, a listings website, in a local newspaper or a real estate magazine, there are three core elements included: General Information, Photographs and Property Description. Each is explained in this post. In well-structured property listings there are also four parts. These four segments should build upon each other and link together seamlessly. Examples of Headlines, Scene Setters, Narrative & Descriptions and effective Call-To-Actions are provided…
DetailsHow to create an emotional connection with buyers through storytelling Overwhelming research suggests that purchasing decisions are made with both logic and emotions in play. Therefore, your representation of a listing should not only consist of its key features and attributes, but the emotional triggers that will influence a buyer’s connection to a property. The…
DetailsThanks to popular renovation shows and our low interest rate climate, house flipping and renovation investment is on the increase, with buyers careful to choose properties that will offer worthwhile returns for the least amount of effort and cost. So what makes a perfect flip or renovation investment property and how do you market the…
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DetailsFor many property buyers in today’s multi-cultural society, the wrong shape or orientation of a building, or the rooms within it, could just be a deal-breaker. Property developers have begun to pay attention, catering to the growing demand for feng shui and vastu-compliant properties by incorporating some of the key principles into the structure of…
DetailsCTAs: do your property ads convert? A call to action is defined as ‘an instruction aimed to incite an immediate response from your target audience’. It is the last and possibly most important step in your real estate ad copy and can make all the difference in converting prospects to customers. Without a clear and…
DetailsWe are all guilty of the occasional error or typo – we are, after all, only human. Regardless, a small error in your property ad could be costing you more than you think. It seems people can be quite unforgiving when they come across errors – you only need to look at the chastising responses…
DetailsThere is much written about how and why consumers make purchasing decisions. It has been well documented that buyers tend to use the emotional side of their brain to make decisions and the logical side to justify or rationalise the decision. The key features of a property are those that are tangible such as the…
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